In case it isn’t obvious to you, IRL fruit and mobile match 3 games are not remotely the same thing or in the same marketplace. But what is its “Candy Crunch” product? Some mobile game the company is using to promote itself? A smartphone app to help farmers and growers? Okay, so the company makes real life, actual fruit variants. With its breadth of exciting flavors and shapes with a full spectrum of colors of grape varieties, IFG is creating a grape sensation for consumers who are discovering that good tasting grapes can be an important part of their nutritional plan. IFG’s focus on breeding table grape varieties to please consumers delivers increased growth and profitability for retailers and growers around the world.

What does IFG do, exactly? Well, essentially what it sounds like it does: breeding of fruit variants. King recently opposed a trademark application brought by International Fruit Genetics over its application for “Candy Crunch”.

Notably, some of the time, when there is a severe public backlash over its antics, King has also shown that it is capable of running away from such disputes.īut if you thought that all of this would mean that King would somehow soften its bullying ways, think again. Fighting with the folks behind hit game Banner Saga, not to mention picking fights with any other game maker that uses the word “candy” in their titles, have become the norm. The most common reason for that is that King appears to enjoy playing trademark bully. and its flagship product, mobile game Candy Crush, have made it onto our pages several times in the past. Since then, Zynga has suffered from sagging morale during several quarters of worsening performance and repeated waves of layoffs.įounded in 2003, King has been profitable since 2005 and has not had a funding round since September of that year, when it raised 34 million euros ($46.04 million) from investment firms Apax Partners and Index Ventures.Thu, Nov 4th 2021 08:42pm - Timothy Geigner Rival Zynga Inc went public two years ago in a high-profile IPO that raised $1 billion. The company's games appeal to a growing trend for players to play puzzles with their friends in short bursts, especially as games are increasingly played on the move on phones or tablets to kill spare minutes. It boasts more than 1 billion gameplays per day from its users. King offers 150 games in 14 languages through mobile phones, Facebook and its website.

Representatives for King and the banks either declined to comment or did not respond to requests for comment. King has hired Bank of America Merrill Lynch Corp, Credit Suisse Group AG and JPMorgan Chase & Co to lead the offering, said the person, confirming an earlier report by the Daily Telegraph and asking not to be identified because the information is confidential.

Candy crush king logo